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Management Consulting Case Interview Example w/ Gil & Lauren
Gil and Lauren walk you through a sample case interview question and help guide you through the thinking process. They highlight what they're looking for during the case interview process and what makes a great answer. If you're looking for help with an upcoming management consulting interview where you're sure to be asked a case question, don't miss this valuable video packed with helpful tips.
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sexymohms (November 30, 1999 at 12:00 am)
I think this is a VERY VERY BAD example for case interview preparation. Interviewee did not ask enough questions - she does not even know the revenue stream of the business. Interviewer usually wants more than simple calculations. I guarantee that no case interview will be like this one. Here are my thoughts. First, how do theater chains make money? Ticket sales AND popcorns/snacks etc (plus other revenue sources depending on the location - parking fee maybe? anyway, you need to ask about revenue stream). Second, do you even know how long has this revenue decline been taking place? Is this a temporary decline due to a major sporting event (world cup, olympics)? Third, what is the ultimate goal? Increase revenue by how much and how soon? Fourth, price is not the only thing that determines the revenue from ticket growth: i.e. what are the key buying factors for those that come to 1) watch movies (you can analyze product leadership, customer intimacy, and operational excellence) 2) buy popcorn/snack etc. From a realistic point of view, I honestly do not think sporting events and luxury seating can drive up the revenue - even a high school graduate can come up with other ideas that are more feasible such as varying the product mix (movie tickets + snacks, or monthly membership etc.)
John Hopkins (November 30, 1999 at 12:00 am)
Beautifully illustrated. Thanks.
anish barjatya (November 30, 1999 at 12:00 am)
Really good way to explain a case study interview. A query I have over here is whether one should give a definitive answer for the case(or a part of it) or should one end up only discussing the case logically ?
Makarand Pandey (November 30, 1999 at 12:00 am)
Brilliant Example.But how would you actually go about increasing the Holistic revenue..??...What would be a definitive answer...??..decrease prices to increase volume in off periods..or increase seating capacity while keeping in mind 80% occupancy..??
LEKConsultingllc (November 30, 1999 at 12:00 am)